Event Registration

All prices are in Canadian dollars.

SMT - Marketing

Date:		May 01, 2023 - May 02, 2023
Time:		8:00 AM (MDT)
Location:		Virtual Online (Alberta) AB

SEMINAR OVERVIEW

Marketing is the business’s link to its actual and potential consumer and business-to-business customers. Its functions include an analysis of changes in the external environment to find opportunities and counter threats to meet its objective of satisfying market needs. It positions the company and uses the marketing mix to attract the segment(s) of the market whose needs it is best suited to meet and profit by.

The seminar begins by looking at the dynamic environment in which the business operates and the behaviour of consumers and businesses as they attempt to satisfy their needs. It briefly looks at how marketing research helps the business identify the opportunities that exist for it and the groups to which it should target its efforts. In addition, this seminar looks at how the marketing mix is used to attract the target segment and finishes by integrating the concepts in an exercise that applies discussions of the marketing plan.

SEMINAR GOALS

Upon completion of this module candidates should be able to:

Understand the role and importance of marketing in a business organization.
Identify opportunities and challenges for an organization in the business environment.
Identify potential markets for a business’s offering.
Understand how the marketing mix is applied to target market segments.
Create and present an abbreviated marketing plan.

PRICE

$695 Members | $850 Non-members

DATES

May 1 - May 2, 2023

TIME (AB)

8:00 am - 4:00 pm

DO YOU RESIDE IN SASKATCHEWAN?
Register HERE

DO YOU RESIDE IN MANITOBA? Register HERE

DO YOU RESIDE IN THE NORTHERN TERRITORIES?
Register HERE

DO YOU RESIDE IN NEW BRUNSWICK?
Register HERE

ADDITIONAL INFORMATION

Payment Cancellation Policy

You are eligible for a refund minus an administration fee of $100.00 plus tax for cancellation/withdrawal requests received in writing before week 2; thereafter, no refund will be available. Transfer request to a future offering is permissible only if received in writing and accompanied by supporting documentation prior to week 3. Credits to be used for future offerings are valid for 12 months from the date of initial payment and will expire if not used in that time frame. Please contact Tthe Alberta Institute for details regarding eligibility to transfer.

If you would like to withdraw from a module, please send an email to Cathy Otto at cotto@supplychaincanada.com. You are required to inform the Alberta Institute of your intent as soon as possible. Clearly state your intention to withdraw and provide authorization for us to proceed.

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