All prices are in Canadian dollars.

CUSMA Review 2026: The $900 Billion Opportunity

Date:   Feb 10, 2026 - Feb 10, 2026
Time:   12:00 PM - 1:00 PM (MST)
Location:  

Online National


Expert Webinar Series

CUSMA Review 2026: The $900 Billion Opportunity

What Canadian Procurement Professionals Need to Know
DATE Tue, February 10, 2026 TIME 12:00 PM - 1:00 PM MST FORMAT Live Online CPD POINTS 2

38%

Only 38% of Canada-U.S. trade was CUSMA-certified in 2024—leaving $560 billion in missed opportunities for duty savings

$3.6B

$3.6 billion in goods and services crosses the Canada-U.S. border every single day under CUSMA

July 2026

CUSMA joint review begins in July 2026—decisions made now will impact your business for the next 16 years

Webinar Overview

Are you being asked questions about CUSMA, tariffs, and trade compliance that you don't know how to answer? You're not alone. Since the escalation of trade tensions, procurement professionals across Canada have been facing unprecedented pressure from leadership, internal customers, and vendors about supply chain risk and tariff impacts.

Here's the reality: Thousands of cross-border shipments have been stopped, returned, or abandoned due to compliance failures. With nearly $900 billion in annual trade between Canada and the U.S., and only 38% currently utilizing CUSMA benefits, there's a massive opportunity—and significant risk—at stake.

This webinar cuts through the complexity to give you what you need right now: clarity, context, and direction. Rather than overwhelming you with comprehensive training, this session focuses on creating awareness about why CUSMA Review 2026 matters, what the real risks are, and what actions you can take today.

What You'll Discover

The Real Cost of Doing Nothing

Understand the penalties, delays, and missed opportunities resulting from trade non-compliance—measured in billions of dollars annually.

CUSMA Fundamentals That Matter to Your Work

Learn what CUSMA is, why it matters to your daily procurement activities, and how it creates opportunities (not just obligations).

HS Codes & Classification: Why Customs Keeps Calling

Discover what HS codes are, why classification disputes cause delays, and your role in supporting accurate classification.

Rules of Origin & FTA Substantiation

Understand what "origin" means, how to substantiate claims, and how to use CUSMA strategies to avoid additional tariffs.

Contract Strategy in a Tariff Environment

Learn what lawyers are telling their clients: start with your contract terms. Who pays when tariffs increase? How do vendors pass costs to buyers? What are your options?

CUSMA Review 2026: What to Watch For

Get clear on the timeline, potential impacts on your supply chains, and specific actions you can take now to prepare your business.

Who Should Attend

This webinar is essential for:

  • Procurement Professionals at all levels who feel intimidated by trade agreements or believe "someone else handles this"
  • Buyers and Sourcing Specialists working with international suppliers and facing questions about tariff impacts
  • Supply Chain Coordinators managing cross-border operations and dealing with compliance requirements
  • Anyone Being Asked Questions by their boss, internal customers, or vendors about CUSMA, tariffs, and supply chain risk
  • Professionals Who Want to Move Beyond "customs brokers deal with it" and understand how trade directly affects their work and bottom line

Webinar Format

This interactive 60-minute session includes:

  • The Hook (7 minutes): Eye-opening statistics and the massive opportunity at stake—why this matters to you right now
  • Expert Presentation (40 minutes): The TOP 5 things every procurement professional needs to know, delivered by two industry experts who will split the content based on their areas of expertise
  • Interactive Q&A (13 minutes): Facilitated discussion with moderators and direct access to instructors to answer your specific questions

This is not about overwhelming you with information—it's about giving you awareness, confidence, and a clear path forward.

Your Takeaways

  • A clear understanding of why CUSMA Review 2026 matters to your role and organization
  • Awareness of the real risks, penalties, and missed opportunities in today's trade environment
  • Practical knowledge of key concepts: CUSMA, HS codes, rules of origin, and contract strategies
  • Specific actions you can take today to prepare for the 2026 review
  • Confidence to answer questions from your boss, customers, and vendors about trade impacts
  • Direction on where to go for additional resources and deeper learning
  • Session recording for future reference
  • Digital resource toolkit with checklists and reference guides
  • 2 CPD points toward your professional development

Meet Your Instructors
Benita Lee

Benita Lee

Benita Lee is an independent trade compliance and customs consultant with over a decade of experience helping organizations navigate complex cross-border regulations and optimize supply chain operations.
Beatriz Elena Zarzosa

Beatriz Elena Zarzosa, PG

Beatriz Elena Zarzosa, PG, is a seasoned supply chain and logistics professional with expertise in international trade, customs compliance, transportation, and procurement. She serves as Program Coordinator for the Supply Chain & Logistics Post-Degree Diploma at Langara College, where she works closely with logistics providers, importers, exporters, and industry associations to ensure curriculum and training reflect real-world operational and regulatory requirements.

With a background in chemical engineering, leadership, and postgraduate studies at Rutgers University and La Salle University, along with CITP/FIBP, CIFFA, and CCI designations, Beatriz brings a highly practical and applied perspective to areas such as Incoterms®, trade documentation, tariff classification, risk management, and international freight strategies. Her work is focused on strengthening the connection between industry practice and workforce readiness in an increasingly complex global trade environment.

Moderated by: Alan and Jigar from Supply Chain Canada - West

This webinar is co-led by two passionate experts who bring real-world experience and practical insights to help you navigate the complex world of trade compliance.

Registration Pricing

Invest in your professional development
STUDENT AFFILIATES
FREE

Complimentary access for all student affiliate members
MEMBERS
$25 +tax

Member rate for Supply Chain Canada members
NON-MEMBERS
$50 +tax

Open to all supply chain professionals

THANK YOU TO OUR PARTNER

CITT

WWW.CITT.CA

Why This Matters Now

Every procurement professional in Canada is facing the same challenge: being asked questions about CUSMA, tariffs, and supply chain risk that they don't have answers to. The upcoming CUSMA Review in July 2026 will shape trade policy for the next 16 years—and the decisions being made today will impact your business tomorrow.

This webinar gives you the foundation you need to:

  • Respond confidently to questions from leadership
  • Understand your risk exposure and opportunities
  • Take action before the 2026 review
  • Position yourself as a knowledgeable professional in your organization

Don't wait until July 2026 to start learning. Get ahead of the curve now.

Cancellation Policy: Requests made 7+ days before the event are eligible for a full refund. No refunds within 7 days of the event.

Don't Get Left Behind

Secure your spot and gain the knowledge you need to navigate CUSMA 2026 with confidence.
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