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SUPPLY CHAIN CANADA – PROFESSIONAL DEVELOPMENT WORKSHOP
You Deliver Results.
They Still Say No.
You’ve cut costs. Improved lead times. Reduced risk. But when you ask for budget, headcount, or a seat at the table, the answer is the same: “Not right now.”
The problem isn’t your performance. It’s how you’re packaging it.
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THE BUY-IN BLUEPRINT
Turning Supply Chain Results Into Resources, Capital & Influence
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DATES
April 28 & 29, 2026
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TIME
9:00 AM – 1:30 PM MT
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CPD CREDITS
5.0
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DELIVERY
Live Virtual
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SOUND FAMILIAR?
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You build a solid business case, but Finance questions every number while giving IT and Marketing a pass |
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Sales bypasses procurement to cut their own deals — then you’re asked to “fix the paperwork” |
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You’re held accountable for outcomes but never given the resources to achieve them |
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Major vendor decisions happen without supply chain at the table |
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You know there are millions in unclaimed value sitting in silos — but you can’t get the mandate to touch it |
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These aren’t performance problems. These are influence problems. And this workshop gives you the proven framework to solve them.
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WHAT CHANGES IN TWO DAYS
This isn’t a lecture. Over two intensive half-days, you’ll work through a battle-tested framework that has successfully repositioned supply chain from cost centre to strategic enabler in some of Canada’s largest organizations.
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DAY 1: THE BRUTAL REALITY CHECK
April 28 | 9:00 AM – 1:30 PM MT
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Complete four diagnostic audits to identify exactly what’s blocking your influence:
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Structural Gravity Audit — Map your reporting lines, C-Suite distance, and resource gaps. Discover the “6 Cold Hard Truths” about why your influence is being diluted before it reaches decision-makers.
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Cultural Red Flags Audit — Identify the specific trust signals you’re missing: the Audit Trap, Deal Papering, Rogue Workarounds, and the Empty Chair. These are the invisible barriers killing your credibility.
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Horizontal Alignment Audit — Find out whether you’re rowing in the same direction as the C-Suite. If your goals aren’t tied to the CEO’s top 3 priorities, your requests will always be seen as expenses, never investments.
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End-to-End Coverage Audit — Map your total value across the entire supply chain spectrum and uncover “The Unclaimed Value” — the millions sitting in silos that your function isn’t yet empowered to capture.
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You’ll leave Day 1 with your “Cold Hard Truth Statement” — an unflinching view of where you stand and exactly what’s holding you back.
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DAY 2: THE INFLUENCE PLAYBOOK
April 29 | 9:00 AM – 1:30 PM MT
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Build the tools and scripts needed to command executive attention:
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The Motivation Decoder — Stop seeing peers as obstacles. Learn their hidden incentives and build an Incentive Matrix that transforms how you pitch to the CFO, VP Sales, VP Ops, and beyond. Power tells you who to talk to. Incentives tell you what to say.
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The Internal Discovery Script — Practice a proven 4-question listening tour that uncovers what your peers actually need — not what they say they need — in a live role-play exercise with fellow participants.
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Your SCM North Star — Build your personalized strategic equation: Your Operational Lever × Peer Incentive = Enterprise Value. This becomes your blueprint for every executive conversation going forward.
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The Trust Contract & Executive Communication — Identify your trust wobble, eliminate “funny supply chain math,” and learn the scripting and body language techniques that command authority in the boardroom.
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THE CORE SHIFT
Stop speaking in lead times and fill rates.
Start speaking in working capital, revenue risk, and EBITDA.
When you translate your wins into their language, you stop asking for budget and start being asked for your input.
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WHAT YOU WALK AWAY WITH
This isn’t theory. Every exercise produces a tool you’ll use immediately:
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Your Personalized Value Proposition Blueprint — A customized North Star equation tailored to your organization, your peers, and your C-Suite’s priorities |
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A Completed 4-Part Baseline Audit — Your structural, cultural, horizontal, and functional reality documented with hidden costs quantified |
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Your Stakeholder Incentive Matrix — A ready-to-use map of who to talk to, what they care about, and exactly how to frame your pitch |
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An Internal Discovery Script — 4 strategic questions tested in live role-play that uncover the hidden agendas driving C-Suite decisions |
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A Trust Recovery Plan — Identify your specific trust wobble and a concrete strategy to stabilize it using the HBR Trust Triangle framework |
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Your Executive Communication Script — A boardroom-ready presentation structure with the grabber, message, proof points, and call to action |
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THIS WORKSHOP IS FOR YOU IF:
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You consistently deliver strong operational results but struggle to get executive buy-in for strategic initiatives |
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You’re a Senior Manager, Director, VP, or Head of Supply Chain, Procurement, Logistics, or Operations |
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You build business cases and lead transformation initiatives but can’t secure the capital to fund them |
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You’re preparing for a broader enterprise role and need to strengthen your strategic positioning |
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YOUR INSTRUCTOR
Siobhan Chinnery
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Siobhan is a senior supply chain executive with 30+ years of experience leading successful transformations across some of Canada’s largest and most complex organizations.
She has implemented this exact framework repeatedly and successfully — strengthening supply chain credibility, unlocking investment, and repositioning supply chain from cost centre to strategic enabler.
This workshop draws directly from real-world application, not theory. Every tool, framework, and exercise has been battle-tested in resource-constrained environments and has delivered measurable results in building executive trust and securing critical investments.
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INVESTMENT
REGISTRATION PRICING
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MEMBER RATE
For current Supply Chain Canada members
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$445
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NON-MEMBER RATE
Open to all supply chain professionals
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$545
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STUDENT AFFILIATE RATE
For current student affiliates
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$145
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Includes access to session recordings, workshop materials, and your personalized workbook.
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Cancellation Policy: Requests made 7+ days before the event are eligible for a full refund. No refunds within 7 days of the event. Substitutions welcome at any time.
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STOP ASKING FOR PERMISSION. START COMMANDING THE ROOM.
Two half-days. A proven framework. The tools to secure the investment your supply chain deserves.
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