All prices are in Canadian dollars.

SELLING SUPPLY CHAIN VALUE: You're Right and Still Losing

Date:		Apr 15, 2026 - Apr 15, 2026
Time:		12:00 PM - 1:00 PM (MDT)
Location:		Online National

FREE WEBINAR | VIRTUAL (ZOOM) | 2 CPD CREDITS

SELLING SUPPLY CHAIN VALUE

You're Right and Still Losing

Wednesday, April 15, 2026 • 12:00 PM – 1:00 PM MT • Live Virtual

You've cut costs. Improved lead times. Reduced risk. Hit every target on the board.

But when you ask for budget, headcount, or a seat at the decision-making table, the answer keeps coming back: "Not right now."

You had the data. You made the case. You still didn't get the budget.

Sound familiar? You're not alone. And the problem isn't your performance — it's how you're selling it.

Supply chain leaders are consistently underfunded, underrepresented at the executive table, and underestimated — despite running some of the most complex and consequential operations in the business. It's not a capability problem. It's not a data problem.

In this free one-hour session with Siobhan Chinnery — a senior supply chain executive with 30+ years of experience — you'll find out exactly what's happening, why it keeps happening, and what the highest-performing supply chain professionals do differently.

WHAT YOU'LL LEARN IN 60 MINUTES

•	The #1 reason supply chain professionals struggle to get buy-in — and it has nothing to do with how well you perform. It's a packaging problem, not a performance problem.
•	The "Language Gap" that's undermining your credibility with the C-Suite — you're speaking in lead times and fill rates while they make decisions in working capital, revenue risk, and EBITDA. One reframe changes everything.
•	3 red flags that signal your organization sees supply chain as a cost centre — and one shift that starts changing that perception. You'll recognize these immediately.
•	Why your business cases get questioned while other departments get a pass — the trust dynamic most supply chain professionals completely miss.
•	A simple framework to reframe any supply chain win as an enterprise win — so your next conversation starts with their priorities, not yours.

THIS WEBINAR IS FOR YOU IF

•	You work in supply chain, procurement, logistics, or operations — at any level
•	You deliver strong results but can't seem to convert that into budget, resources, or influence
•	You've built business cases that went nowhere and want to know what you're missing
•	You're frustrated that other functions seem to get resources more easily than supply chain
•	You want practical strategies you can apply this week — not theory

ABOUT YOUR PRESENTER

Siobhan Chinnery

Senior Supply Chain Executive

Siobhan is a senior supply chain executive with more than 30 years of experience leading transformations across some of Canada's largest and most complex organizations. She has repeatedly repositioned supply chain from cost centre to strategic enabler — securing investment, unlocking resources, and building the executive trust that most professionals struggle to establish.

REGISTRATION FEES

Member

$25

Non-Member

$50

Student Affiliate

FREE

All fees in Canadian dollars. Registration closes April 14, 2026.

STOP GUESSING WHY THEY KEEP SAYING NO.

One hour. Real answers. A clear path forward.

Want the Full Playbook?

The Buy-In Blueprint — April 28–29, 2026 (Virtual)

This webinar diagnoses the problem. The full 2-day workshop builds your complete playbook: the Value Proposition Blueprint, 4-Part Baseline Audit, Stakeholder Incentive Matrix, North Star Equation, Trust Contract, and Communication Script. Member $445 | Non-Member $545 | Student Affiliate $145.

Questions or Need Assistance?

AB: [email protected]

BC: [email protected]

Phone

Local: 403-270-8220

Toll-Free: 1-888-799-0877

LinkedIn | Facebook | Instagram

Supply Chain Canada – West | Suite 960, 609 14 St NW, Calgary, AB T2N 2A1

Professionals Advancing the Future

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